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Traction Watch: Opinit grows user counts 1,066 percent with no acquisition costs

Opinit started out as a small project for friends and family. Now they've racked up over one million content views in under two months.

  • They decided in June to make the app widely available, then watched as thousands of people started to download it right away.

  • Unlike most social networks, where you only see content once you befriend other users, Opinit shows fresh content on the discovery page right away from popular users, before you even have anyone to follow.

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