Business Intelligence / Opinions

Facebook's icky psychology experiment is actually business as usual

Unless you've been living under a rock for the last couple weeks, you've no doubt heard about Facebook's creepy, secret, psychological experiment designed to see if negative newsfeed posts inspire more negativity -- and vice versa. I don't want to excuse Facebook's behavior, which has prompted a (sort-of) apology from Facebook COO Sheryl Sandberg, as well as an ongoing stream of condemnation and outrage from legitimate psychologists and Internet commentators. I too was weirded out by the revelations, feeling manipulated and that somehow my privacy had been unfairly invaded without my permission.

Written by Fredric Paul08 July 14 00:58

Are Apple and Gartner Afraid of Analytics?

In theory, analytics should help firms make key business decisions. In practice, companies ignore analytics because it's likely to tell them the bad news they don't want to hear. This week, the actions of Gartner and Apple illustrated this point to columnist Rob Enderle.

Written by Rob Enderle21 March 14 15:05

Vendor view: Five tips for integrating BI and ERP

The Global Financial Crisis put Business Intelligence (BI) and Enterprise Resource Planning (ERP) integration in the spotlight. We needed to know urgently what was happening in our businesses and why.

Written by Ian Whiting25 July 11 07:00
  • Computerworld