Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.
  • 26 March 2012 09:38

Robust AV Quality and Lower Price Points Drive Video Communications into Australian Business

75 senior Australian IT professionals participated in the survey which posed questions relating to the application of video conferencing technology, purchasing intentions and future directions

Sydney, March 26, 2012 – LifeSize , a division of Logitech (NASDAQ: LOGI) (SIX: LOGN), found that 85 percent of companies will now consider deploying video conferencing due to the twin combination of competitive pricing and better quality in the actual vendor technology compared to recent years.

That’s according to a survey of companies conducted last month by LifeSize which found that video conferencing communication systems are set to become more prevalent in Australian businesses over the course of the next 12 months.

Desktop video communications also appears to be coming of age in Australia with the poll identifying that 56 percent of companies are currently investigating video conferencing technology for roll out on employee desktops. At the same time, 64 percent of organisations are reviewing an application for video conferencing on employee mobile devices, including tablets as well as iPhone and Android devices.

In terms of physical deployment, the survey found that almost half (49 percent) of all respondents believe that the ideal scenario for video conferencing is a hybrid solution incorporating both premises-based video collaboration solutions and video-on-demand. Almost one in four (19 percent) organisations view a totally cloud-based platform for delivering video conferencing throughout their organisation as the ideal scenario.

The poll also identified the three most popular benefits of video communications: the ability to see who you’re speaking with which respondents believe leads to an increase in the speed of decision making; the ability to cut travel costs by connecting at a moment’s notice with customers, partners and colleagues; and the technology’s ability to increase the number of effective meetings or transactions possible during the average work day.

Finally, the survey found that sales, IT, human resources and marketing teams were currently benefiting most from the application of video conferencing in the workplace today.

Tim Fulton, ANZ Country Manager, LifeSize Communications, said, “Over the years, we have all heard anecdotal comment on video conferencing but the aim of this survey was to provide real data and estimates into the future. It's clear that video conferencing continues to grow in maturity as a business process. Each year, more organisations invest in video communications and their level of investment increases over time as they realise the significant financial and human capital returns that the medium provides. The survey would suggest that Australian businesses may have now grasped that video conferencing technology offers a sure way of improving employee productivity with all the benefits of a face-to-face interaction.“

About the Survey

Designed to provide a snapshot of video communication use in Australia, the poll was conducted at LifeSize’s end user seminars in Sydney, Melbourne and Brisbane at which more than 250 people were in attendance.

75 senior Australian IT professionals participated in the survey which posed questions relating to the application of video conferencing technology, purchasing intentions and future directions.

About LifeSize Communications

LifeSize is a pioneer and world leader in high-definition video collaboration. Designed to make video conferencing truly universal, LifeSize solutions are simple to buy, adopt, support and use. Offering video conferencing systems and software applications as well as a full line of video infrastructure, available on premises or in the cloud, LifeSize is committed to universal video collaboration. With LifeSize, customers can participate in large multi-party HD calls, live streaming and recording, collaboration on any mobile device, on any network, all at the highest level of quality. LifeSize was founded in 2003 and acquired by Logitech in 2009. For more information, visit

Note to editors: Photos available at

LifeSize, the LifeSize logo, Logitech, the Logitech logo, and other Logitech marks are trademarks and may be registered. All other trademarks are the property of their respective owners.

Submit a media release

Market Place