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Stories by Lauren Brousell

Viacom feeds your SpongeBob fix on any device

That flat-screen TV in your living room is no longer the center of the viewing universe. Viacom, a leading global entertainment content company, now needs to deliver content, like SpongeBob SquarePants, to viewers via smartphones, computers and tablets, 24 hours a day.

Written by Lauren Brousell18 July 12 15:57

How Citibank Uses Twitter to Improve Customer Service

Dealing with customer service via phone rarely wins companies high marks. All too often, calling that 800-number on the back of your bank card means navigating an endless, automated screening system only to be routed to an agent in an overseas call center with minimal ability to help.

Written by Lauren Brousell19 June 12 19:27

Three quick tips for presenting to the board

There's a right way and a wrong way to convey important information to your fellow executives. Our expert offers three things to keep in mind.

Written by Lauren Brousell15 June 12 14:45

Three Steps To Productive Meetings

Meetings are a necessary evil in the business world -- few people like them, but without face-to-face discussion time, problems persist. Minimize the anguish and get the most out of precious time by following this expert's advice.

Written by Lauren Brousell31 May 12 19:16

Desperately Seeking the Right Social Enterprise Tool?

Scott Carl, CIO of Parsons, an engineering and construction company with more than 11,500 employees, knew he needed the right tools to help new employees integrate into the company and facilitate collaboration among existing staff--particularly recent college grads. "As we hire them, we have to help them form a personal relationship with whomever has the answers for them," he says.

Written by Lauren Brousell26 April 12 23:29

Desperately seeking the right social enterprise tool?

Scott Carl, CIO of Parsons, an engineering and construction company with more than 11,500 employees, knew he needed the right tools to help new employees integrate into the company and facilitate collaboration among existing staff--particularly recent college grads. "As we hire them, we have to help them form a personal relationship with whomever has the answers for them," he says.

Written by Lauren Brousell26 April 12 06:59

Shadowing your customer

Many CIOs would like to have the luxury of peeking over the shoulders of customers as they use the company's products. Payroll processor Automatic Data Processing (ADP) gets a similar experience by using Tealeaf, software that records the actions of people using ADP's software. When customers call the ADP support line to report a problem, agents can pull up Tealeaf and see what went wrong by retracing the customer's keystrokes.

Written by Lauren Brousell29 Feb. 12 08:34

Why Yammer is snatching up enterprise customers

1. It's a good intranet alternative. Most companies have an intranet meant to facilitate employee collaboration and act as a portal for company information. But employees often use it so infrequently that they forget their passwords. Lawrence DeVoe, chief technology catalyst at Initiative Media, deployed Yammer last April, starting with 10 invites, and within three weeks had gained 400 users. Today, the Yammer population at the company has grown to 1,400. And DeVoe says Yammer cost less than half of what was spent on his previous Intranet tool.

Written by Lauren Brousell01 Dec. 11 07:55

Ten signs technology is everywhere

IT is showing up in the most unusual places, from touch-screen tables at a London restaurant to virtual-reality therapy for soldiers returning from Iraq. Check out these tech applications compiled by CIO magazine editors.

Written by Lauren Brousell30 Nov. 11 07:44
Computerworld
ARN
Techworld
CMO