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Stories by Lauren Brousell

Pro sports teams look to social video to score big with fans

Following your favorite professional sports team before and after games -- and beyond the nightly sports broadcast -- has never been easier. Social video apps, such as Periscope, Meerkat, Vine, Snapchat and Instagram, are disrupting the traditional content distribution models of teams, TV networks and radio stations. While the transformation is already riddled with concerns over content rights, it represents a valuable opportunity for sports organizations to engage and interact with fans, particularly younger generations.

Written by Lauren Brousell03 July 15 00:27

Can Snapchat, Instagram and Pinterest help marketers reach millennials?

Snapchat, Instagram and Pinterest arrived on the social scene after Facebook and Twitter, but they quickly made their marks, especially among millennials. After reaching critical mass, the three companies are attempting to monetize their services by rolling out new features for advertisers. Select large, global brands, including McDonald's, are testing the new features and could be role models for other marketers interested in the apps. However, all three services are still relatively young, and it might be too early to tell if ad campaigns are worth the investment.

Written by Lauren Brousell25 June 15 23:41

Fan experience key to success of drones, VR in pro sports

Drones and virtual reality (VR) both have barriers to overcome before they see widespread adoption in the enterprise and consumer worlds. Professional sports organizations are taking the lead and working hard to overcome those initial challenges. Teams are always looking for any competitive edge, in the stadium and in business, and part of that is to constantly test new technologies. But can drones and VR translate into real value?

Written by Lauren Brousell18 June 15 00:14

Why Pinterest's 'Buy It' button is big for online retailers

Later this month, Pinterest users will be able to purchase some of the products they "pin" without leaving Pinterest's app or website. The new "Buy It" button will show up next to the "Pin It" button that appears when you're about to pin an image of a pair of shoes you like or a coffee table you've had your eye on.

Written by Lauren Brousell11 June 15 01:20

Millennials bring consumer shopping tactics to corporate buying

Millennials take a different approach than their Gen-X and Baby Boomer counterparts to many things, including social media use, work habits and communication. They're also shaking things up in the marketing world, according to a recent report from The Boston Consulting Group.

Written by Lauren Brousell06 June 15 00:37

5 ways to find and keep customer-focused IT pros

In order to stay competitive in today's marketplace, IT organizations not only need to hire digitally focused employees such as data scientists, developers and innovation experts, they also need to evolve the mindset and structure of their IT groups. IT departments can do this by changing their old image of inward-facing order-takers to one of outward-focused collaborators who interact directly with internal and external customers.

Written by Lauren Brousell02 June 15 01:36

Historic Met museum puts new technologies on display

iPads, smartwatches and Google Glass weren't around when Van Gogh created his iconic self-portraits in the 1800s. So how does an institution like the Metropolitan Museum of Art, which has been around for 145 years, integrate new technology? That's the question CTO Jeff Spar and his team asked themselves as they tried to reduce visitor wait times, speed up the ticketing process and enhance the museum experience without disrupting it.

Written by Lauren Brousell15 May 15 01:42

Wearables Evolving to Combine Fashion and Function

The intersection of fashion and fitness is the new frontier of wearable technology, a panel of fashion designers and tech experts said at the FastA/W15 event during MADE Fashion Week in New York City.

Written by Lauren Brousell21 Feb. 15 06:50

Robot Lends a Hand to Speed Up Mosaic Artwork Production

You can hear the whirring of the robotic arm as you enter the office. They call it Arty, and it works nonstop all day, picking and placing colorful, smooth tiles into 12-by-12-inch squares. A worker stands behind Arty and feeds the tiles into the machine. Then he picks up each square when it's done to shake all the tiles into place.

Written by Lauren Brousell09 Dec. 14 06:58

Robot lends a hand to speed up mosaic artwork production

You can hear the whirring of the robotic arm as you enter the office. They call it Arty, and it works nonstop all day, picking and placing colorful, smooth tiles into 12-by-12-inch squares. A worker stands behind Arty and feeds the tiles into the machine. Then he picks up each square when it's done to shake all the tiles into place.

Written by Lauren Brousell09 Dec. 14 06:58

How CSOs Can Help CIOs Talk Security to the Board

Most CIOs are not security experts, but in the board room they need to be. Thanks to the CSO, , they don't have to go it alone. Behind the scenes, they can help prepare the CIO, offering advice on how to interpret the company's threat levels, boiling down the most relevant information and communicating it, early and often, so the C-suite will pay attention.

Written by Lauren Brousell22 Nov. 14 02:50

How to Help Millennials Prepare to Be Successful Leaders

As millennials continue to grow as the largest generation in the workforce, they will move into leadership roles in ways that are much different than generations before them – that is, without the prerequisites of certain job titles or number of years of experience.

Written by Lauren Brousell05 Nov. 14 05:27

iPad App Helps Energy Company Prevent Power Outages

At LG&E and KU Energy, patrollers in the Aerial Patrol Department spend 120 days a year in the air. Instead of needing to use trucks, ladders and cherry pickers, they travel by helicopter, looking for possible damage, overgrown vegetation or other problems that could cause a power outage along the 5,500 miles of transmission lines in the company's territories in Virginia and Kentucky.

Written by Lauren Brousell30 Oct. 14 00:34
Computerworld
ARN
Techworld
CMO