Stories by Mary Shacklett

IT and Marketing: 4 tips for getting along

More and more IT execs find themselves having to add "Play nice with the CMO" to their to-do lists these days. The reason? Technology is rapidly remaking marketing departments, to the point where previously siloed corporate marketing campaigns are morphing into enterprise digital media projects that encompass -- or are even run by -- IT.

Written by Mary Shacklett31 Aug. 12 16:38

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