Stories by Barbara Reilly

Blue prints for the electronic store

To reach new customers and open new markets, participating in electronic marketplaces (EMs) is tremendously more cost-effective than building new stores and hiring more salespeople. During the next few years, as more goods and services are purchased through EMs, customers will begin to expect immediate answers to their questions regarding a product's price, availability and shipping dates. If customers are unhappy with the answers, they will expect to be presented with immediate alternatives.

Written by Barbara Reilly13 April 97 17:22