It sits atop the University of New South Wales' campus library in Kensington, Sydney, conveniently tucked away on the 14th floor. Walk into the new IT collaboration and co-design space and you’ll be greeted by props, airline grey Qantas business class seats (set up as a lounge area at the front door), and a sea of whiteboards etched with detailed text and diagrams all standing in semi-circle position around the room.