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Stories by Geoffrey Moore

How to Find Your Competitive Advantage

If a product or process allows you to differentiate from your competitors, it's "core". For Domino's Pizza, delivery is core

Written by Geoffrey Moore07 July 06 16:29

The Gorilla Game for CIO's


Bargain with kings and princes, but after you've blustered and bluffed, never, never, dicker with a vendor that is a gorilla. The beast just might hold the key to your IT planning

Written by Geoffrey Moore28 July 98 14:28

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