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Stories by By Mitch Betts

Mobile Apps Require Customer-First Thinking

CIOs who want to create beloved mobile apps will need to do things that are highly unusual in IT: Go on sales calls, ride along in the service trucks and watch consumers talk in focus groups about what they hate about your business.

Written by By Mitch Betts21 Aug. 14 00:42
Computerworld
ARN
Techworld
CMO