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Stories by Matt Kapko

Gartner Tells IT Executives How to Enable Enterprise Collaboration

Collaboration is the essence of teamwork and probably the most important reason businesses build teams in the first place. Ironically, however, many companies struggle to embrace and enable collaboration among today's digital workforce?

Written by Matt Kapko14 May 14 00:05

How gamification drives business objectives

As more businesses add gamification to their repertoire of tools, the misconception remains that awarding points or badges for existing activities should do the trick. After all, who doesn't like more points and badges?

Written by Matt Kapko09 May 14 09:56

Does Facebook Now Embody Maturity?

An estimated 1,500 developers gathered last week at F8, Facebook's first conference in almost three years, to learn about the latest updates to social network's platform. The atmosphere throughout the event was that of a very grown-up and increasingly serious business.

Written by Matt Kapko06 May 14 06:35

How-to Make the Most of Your New Twitter Profile

Now that Twitter has finally made its redesigned profile page widely available, it's time to begin refreshing your profile and make the best of new features. Here are the top changes and tips you should keep in mind next time you use Twitter.

Written by Matt Kapko03 May 14 05:54

Has Social Media Become the Wild, Wild West for Marketers?

Despite all the work and investment that has gone into social media, simplicity is still elusive for many marketers and brands. Executives from Facebook and Twitter talk about the challenge to make things less complex.

Written by Matt Kapko26 April 14 05:54

Is There Any Digital Marketing Value in New Breed of Social Apps?

The road to revenue for ephemeral and anonymous apps like Snapchat, Secret and Whisper is uncharted. How these social apps will ever achieve a level of revenue that would justify their sky-high valuations is foggy at best.

Written by Matt Kapko25 April 14 02:23

Twitter Readies Design Changes As It Unveils New Ad Offerings

Twitter has taken a slow approach in the rollout of new ad products and changes to the user interface, but that's beginning to change. Following its deeper integration with MoPub, Twitter is expected to reveal a series of new ad products alongside a refined and more feature-rich user experience.

Written by Matt Kapko22 April 14 04:32

What Does a Social-Media-Meets-Virtual-Reality World Look Like?

Facebook's $2 billion acquisition of Oculus has given virtual reality a major boost. By delivering an altered sense of reality with a social experience Facebook could give users a more compelling reason to come back regularly.

Written by Matt Kapko12 April 14 00:37

Facebooks Declining Organic Reach a 'Real Nightmare' for Marketers

Facebook can't be faulted for following the same path as other mass media channels that came before it with regards to advertising, but there are many marketers who are still hoping for something different this time around.

Written by Matt Kapko05 April 14 01:33

Google Plus Outperforms Twitter (Really)

Marketers who ignore Google Plus are missing a worthwhile opportunity, according to a new report from Forrester. Googles social platform delivers nearly double the engagement rate of Twitter, and yet some large brands continue to be lackadaisical with their effort.

Written by Matt Kapko04 April 14 04:20

Inside the Shadowy World of Data Brokers

Data brokers operate in the shadows of the Internet. Most consumers are unaware or unsure how to put restrictions of their activity. In fact, one U.S. senator called these companies and their practices 'the dark underside of American life.'

Written by Matt Kapko27 March 14 14:06

Online Video Beats Social Media in the Enterprise

A new study from Wainhouse Research reports that viewership of live online video for business purposes is more than double that of social media. Total hours of viewership in the enterprise reached 1.12 billion hours last year and could hit 3 billion hours by 2017.

Written by Matt Kapko26 March 14 18:55

Tweets About TV Programs Prove Twitter's Earned Media Value

New industry research, commissioned by Twitter, Fox and the Advertising Research Foundation, reports that social activity around television is still mostly a live event as 72 percent of users who tweet about TV do so while watching a live broadcast.

Written by Matt Kapko25 March 14 17:41

Yahoo CEO Talks Mobile, Advertising and Tumblr

In a keynote before leading advertising and marketers professionals, Marissa Mayer details Yahoo's growth on mobile and its new advertising options -- and talks up Tumblr.

Written by Matt Kapko19 March 14 18:12