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Stories by Matt Kapko

Facebook Vows to Destroy Click Bait and the Results Could Be Shocking

Links are, in many ways, the lifeblood of the Internet. They are a good thing but not when they bait you into thinking you're getting something you're not. Links, and more specifically clicking on them, may make the Internet go round, but when that stream becomes a never-ending cycle of buffoonery, scheming and outright lies on sites like Facebook it can be pretty unbearable.

Written by Matt Kapko28 Aug. 14 22:42

An Inside Look at LinkedIn's ‘Unbundling' Mobile Strategy

LinkedIn is unbundling itself at an increasing rate as it approaches its "mobile moment" later this year when more than half of its 313 million monthly active users access the site via mobile devices. The company has released a series of mobile apps for specific use cases -- seemingly throwing everything at the wall to see what sticks.

Written by Matt Kapko27 Aug. 14 01:58

Foursquare Reinvents Itself, But Will the Overhaul Pay Off?

Foursquare CEO and co-founder Dennis Crowley has long lamented the need to make users do much more than what's necessary. Foursquare has always asked a lot of its users, though, even if that's because the scope and ambition for a personally curated social discovery app requires it.

Written by Matt Kapko23 Aug. 14 04:03

How social networks are changing mobile advertising

For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.

Written by Matt Kapko21 Aug. 14 05:37

How to craft a social media policy

Crafting a social media policy for the workplace is as much about protecting your employees as it is about limiting your business' exposure to unwanted criticism or legal issues.

Written by Matt Kapko18 Aug. 14 09:33

Twitter Flips Ad Model to Rival Facebook's Structure

Twitter is moving away from its cost-per-engagement model for ads and putting objectives like app installs, follows and leads front and center. Campaigns on Twitter will now begin with the end goal in mind, enabling advertisers to only pay for specific actions they deem most effective in achieving that objective.

Written by Matt Kapko12 Aug. 14 06:53

How to Generate Leads From 4 Top Social Networks

Most users turn to social media sites for entertainment and information, but for digital marketers social engagements represent a dynamic way to generate leads. Fostering leads, or potential customers, in social media is not as clear-cut or obvious as email, TV or print marketing, but there is enough history and background now to follow and replicate what is already working.

Written by Matt Kapko09 Aug. 14 05:32

Audience is dead, long live active content consumers

Audience is dead, says Eric Solomon, head of brand strategy at Google and YouTube. The notion of an audience in today's hyperactive, hyperlinked world just doesn't fit anymore, he tells attendees at last week's [a]list Summit.

Written by Matt Kapko05 Aug. 14 08:44

Twitter Scores by Moving the Goal Posts

Twitter is moving the goal posts and Wall Street likes the new numbers it sees up on the scoreboard. The company's monthly active user base grew 24 percent from the year-ago period to 271 million, but the actual reach of Twitter goes well beyond that, the social media company claims.

Written by Matt Kapko02 Aug. 14 08:12

Sprint Boosts Enterprise Cloud Offering With Google Apps for Business

Sprint business customers will soon be able to purchase and bundle Google Apps for Business on their wireless bill. The nation’s third-largest carrier will also provide technical support and enterprise mobility advice to its customers as part of the new partnership.

Written by Matt Kapko24 July 14 06:33

Enterprise Collaboration Will Drive Digital Transformation

In today's increasingly converged world, there's a tendency to pit CIOs and CMOs against one another as if they're standing in opposing corners of the ring. But that's rarely the occasion, says Altimeter Group principal analyst Brian Solis, citing new research from the firm that focuses on the state of digital transformation among companies investing in the digital customer experience.

Written by Matt Kapko22 July 14 23:18

Are Messaging Apps the Future of Social Networking?

Messaging apps like WhatsApp and Snapchat are at the perfect crossroads of mobile and social. These apps are simple and ubiquitous with some subscriber bases already in the hundreds of millions of users.

Written by Matt Kapko17 July 14 00:24

Mobile Advertising Will Dominate Social Networks

If you thought the shift from analog to digital was fast, just wait until mobile takes over in a social world. By year's end mobile ad spending will comprise 68 percent of Facebook's revenue and 84 percent of Twitter's, according to a whirlwind presentation of stats and trends given by eMarketer Chairman Geoff Ramsey here at ANA's Digital & Social Media Conference.

Written by Matt Kapko16 July 14 02:47

Box Helps Creative Pros 'Work Smarter, Not Harder'

Box is starting to gain traction in one of the world's largest industries, winning more customers in advertising, digital marketing and communications. While the company is making its presence known at major events like last month's Cannes Lions International Festival of Creativity, the value proposition Box makes to companies in the advertising and marketing field are much like any other.

Written by Matt Kapko10 July 14 04:47