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Stories by Matt Kapko

How Facebook's Creative Shop aims to boost marketing ROI

Facebook has no problem selling ads and encouraging marketers to launch campaigns on its platform, as consistently demonstrated by its financial results. However, the quality of campaigns varies widely. Facebook says it wants to help marketers and brands be more creative and increase the impact of their work by collaborating with a growing team of specialists who work at a special division within the company that's dedicated to this purpose, called Facebook Creative Shop.

Written by Matt Kapko26 March 15 03:48

Why you should use LinkedIn Pulse to self-publish

Online self-publishing isn't the bore and chore it used to be. Today almost everything is automated, and the most important choice for individuals and brands is picking the right platform, based on the goals they're trying to achieve.

Written by Matt Kapko21 March 15 00:18

Social, messaging apps struggle with decision to 'bundle' or 'unbundle'

To "bundle" or not to bundle, that is the challenge social media and messaging services wrestle with these days. (Or at least one of the challenges.) The answer is not a simple one because trends change, and what works today may not work as well tomorrow.

Written by Matt Kapko13 March 15 02:09

7 Common Mistakes Job Seekers Make on LinkedIn

One of the best, and most important, things about social media is that there are no hard and fast rules. Social media is what you make of it, and there's no right or wrong way to use it.

Written by Matt Kapko28 Feb. 15 06:48

Is LinkedIn Killing the Traditional Resume?

The days of the traditional one-page resume may be numbered, but it's still not quite time to ditch those well-crafted, battle-tested documents. Recruiters and career development consultants say the resume is not dead; however, the LinkedIn profile has surpassed it in terms of importance to modern job seekers.

Written by Matt Kapko26 Feb. 15 08:34

7 Things You Should Never Do on Twitter

One of the best, and most important, things about social media is that there are no hard and fast rules. Social media is what you make of it, and there's no right or wrong way to use it.

Written by Matt Kapko19 Feb. 15 07:35

6 Ways You're Annoying People on Instagram

One of the best, and most important, things about social media is that there are no hard and fast rules. Social media is what you make of it, and there's no right or wrong way to use it.

Written by Matt Kapko19 Feb. 15 07:35

7 Reasons Friends Unfollow You on Facebook

One of the best, and most important, things about social media is that there are no hard and fast rules. Social media is what you make of it, and there's no right or wrong way to use it.

Written by Matt Kapko19 Feb. 15 07:34

How Marketing Teams Can Capitalize on Demographic Shifts

Many modern businesses live and die by the stories they tell -- and the stories that are told about them. It's crucial to strike the appropriate tone in today's always-connected forum of oversaturated media and crowded mobile and social distribution channels, but it's no longer about one narrative from a single voice.

Written by Matt Kapko13 Feb. 15 07:16

In Pictures: 10 simple-to-use social media monitoring and analytics tools

It's not hard to find social media marketing tools these days. It's harder to locate social monitoring utilities, in your price range, that do everything your business needs. These 10 simple social tools can help you monitor campaigns and analyse the metrics to draw actionable insights and demonstrate real ROI.

Written by Matt Kapko28 Jan. 15 08:23

How Mobile, Social Tech Elevate Enterprise Collaboration

Collaboration in the enterprise comes in many forms, but no trends have shaped the market more than social media and mobile technology. The ongoing convergence of smartphones, always-on connectivity and ubiquitous social media lifts collaboration to new heights.

Written by Matt Kapko23 Jan. 15 08:56

Why Ad Tech Consolidation Is Good for CIOs

In just a few short years, advertising technology has become one of the fastest growing areas in the tech world. There are now hundreds, maybe even thousands, of ad tech companies vying for a piece of the digital marketing pie, but few are self-sustaining businesses.

Written by Matt Kapko09 Dec. 14 03:15

How (and Why) Facebook Excels at Data Center Efficiency

Efficiency is a priority at the core of Facebook's capability to scale, according to Jason Taylor, the company's vice president of infrastructure. There are never more than five types of servers in use at any of Facebook's data centers, located in five different regions, and no servers or infrastructure sit dormant waiting for services to launch, Taylor told analysts yesterday at the Credit Suisse Technology Conference.

Written by Matt Kapko04 Dec. 14 06:44

Google Offers 5 Tips on How to Maximize Your Digital Workforce

Google's recent "Work the Way You Live" whitepaper lays out the company's vision for workplace productivity and collaboration in the modern digital age. The company asks in the paper, "Why shouldn't work happen with the same speed and collaboration we enjoy in our private lives?" Today's consumers are constantly connected, checking their mobile phones 150 times per day on average and openly sharing everything on social media. They expect their employers to empower them with the same consumer-friendly technologies they use outside the office. Google believes five basic principles separate the businesses that successfully deliver on this opportunity and those that don't.

Written by Matt Kapko04 Dec. 14 03:41
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