Stories by Alex Romanov, CEO, iSIGN Media

Proximity marketing: NFC vs. Bluetooth and Wi-Fi

Near field communication (NFC) is being hailed in some quarters as the future of mobile marketing. NFC tags that are embedded in products or on posters and signage can open a mobile browser in an NFC-enabled device (such as a smartphone) to transmit an offer or message. To start the communication, the consumer simply taps his or her smartphone to the tag to receive the transmission wirelessly.

Written by Alex Romanov, CEO, iSIGN Media12 Oct. 12 19:29