Stories by Jennifer Lonoff Schiff

8 Ways to Use Web Analytics to Increase Online Sales

Experts share their top tips on how businesses should interpret and use Web analytics reporting to improve customer engagement and increase purchasing on their websites.

Written by Jennifer Lonoff Schiff16 Jan. 14 18:15

6 Mobile Marketing Trends to Leverage in 2014

What will be the best ways to reach mobile shoppers in the new year? Mobile marketing experts reveal which new mobile marketing apps and strategies can help you reach customers on the go.

Written by Jennifer Lonoff Schiff30 Dec. 13 18:04

12 Tips to Boost Post-Holiday Sales

Ecommerce and online marketing experts share their strategies on how to keep customers coming back after the Christmas rush -- and get new customers during the January doldrums.

Written by Jennifer Lonoff Schiff11 Dec. 13 14:52

14 Ways to Use Twitter to Market Your Business

Twitter experts, marketing pros and business leaders share their top tips on how to turn 140 characters into online marketing gold.

Written by Jennifer Lonoff Schiff25 Nov. 13 17:03

6 tips to help you manage shadow IT

IT, mobile and security experts offer advice on how to minimise the risks associated with third-party apps and services as well as with employees using their mobile devices in the workplace.

Written by Jennifer Lonoff Schiff13 Nov. 13 14:26

12 recent technologies that have yet to live up to their hype

Sony Betamax ... the Apple Newton... push technology... Web TV... electric vehicles.... What do all these things have in common? They were all heavily promoted technologies that didn't live up to the hype surrounding them. And they are not alone.

Written by Jennifer Lonoff Schiff05 Nov. 13 11:47

7 Top Wishes of IT Project Managers

If IT project managers were granted three wishes by the IT genie, what would they wish for? Here are the seven desires you'd find on the list.

Written by Jennifer Lonoff Schiff10 Oct. 13 16:32

16 Tips for Ecommerce Holiday Season Success

Ecommerce and online marketing experts share their tips and strategies on how you can prepare your online business for the holiday rush and get holiday shoppers to buy from you.

Written by Jennifer Lonoff Schiff02 Oct. 13 20:47

How to Build the Ultimate Fantasy IT Team

In the spirit of Fantasy Football, technology pros share their insights, strategies and top draft picks for their dream Fantasy IT team.

Written by Jennifer Lonoff Schiff19 Sept. 13 13:39

7 Biggest IT Compliance Headaches and How CIOs Can Cure Them

IT, security and compliance experts discuss the biggest issues facing companies these days -- and what steps organizations can take to minimize potential regulatory compliance risks and security threats.

Written by Jennifer Lonoff Schiff18 Sept. 13 16:22

14 Things You Need to Know About Data Storage Management

"When it comes to storing data, there is no 'one-size-fits-all' solution," says Orlando Scott-Cowley, Messaging, Security and Storage Evangelist at Mimecast, a cloud and mobile data storage and security provider.

Written by Jennifer Lonoff Schiff11 Sept. 13 16:44

9 Proven Ways to Generate Sales Leads

Sales and marketing experts share their lead-generation tips, including the best methods and media for finding prospective customers.

Written by Jennifer Lonoff Schiff22 Aug. 13 13:22

How IT Pros Can Use Pinterest for Career Growth

Pinterest has evolved to become more than a spot for food and fashion. It's a now popular place for businesses. Pinterest's head of infrastructure shares 11 tips on how technology professionals can get the most out of the online bulletin (or "pin") board.

Written by Jennifer Lonoff Schiff08 Aug. 13 13:51