Stories by Ian Whiting

How to get the most out of social CRM this year

Though social CRM’s a field in its infancy, it has the capacity to dramatically transform the way we engage customers, do business and understand markets. But how do you separate the substance from the hype and develop a social CRM system that’ll grow your company?

Written by Ian Whiting15 Jan. 13 16:53

Six ways to reduce expenses using ERP

If your business engages in distribution, reducing costs will be an important pursuit. Increased revenues lead to increased expenses -- something you’ll be keenly aware of if you experienced a Christmas bump.

Written by Ian Whiting05 March 12 12:42

5 CRM trends to seize on in 2012

Next year will carry big expectations for Customer Relationship Management systems (CRMs).

Written by Ian Whiting30 Nov. 11 10:20

Vendor view: Five tips for integrating BI and ERP

The Global Financial Crisis put Business Intelligence (BI) and Enterprise Resource Planning (ERP) integration in the spotlight. We needed to know urgently what was happening in our businesses and why.

Written by Ian Whiting25 July 11 07:00

Vendor view: Taking your CRM mobile

About 41 per cent of Australian consumers have now installed a mobile application on their phone, and, given their incredible popularity, it’s no surprise that businesses, and their employees, are crying out for mobile apps.

Written by Ian Whiting19 July 11 12:38