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Stories by James A. Martin

How to get started with Google Analytics

Google Analytics can provide valuable online insights for marketers and website managers. Unfortunately, GA has a bit of a learning curve. Here's a beginner's guide to the basics.

Written by James A. Martin02 March 16 23:54

6 things marketers need to know about beacons

Bluetooth 'beacons' are a simple way for marketers to communicate with customers in physical locations, but the platforms and infrastructure behind the tiny wireless sensors can be quite complex. Here's a quick guide to the basics of beacons.

Written by James A. Martin25 Feb. 16 00:29

4 key marketing automation features Marketo lacks

Marketers who use the Marketo automation platform generally laud the company for its features, but the tools aren't perfect. Here are four features Marketo customers have on their wish lists.

Written by James A. Martin29 Jan. 16 05:06

The 7 best marketing automation features in Marketo

A set of professional marketers and Marketo customers share their favorite features of the popular marketing automation platform, including a unique 'Engagement Engine' and a bustling user community.

Written by James A. Martin29 Jan. 16 05:05

12 questions to ask marketing automation vendors (before you buy)

Thanks to the increasing number of marketing automation tools available today, picking the right platform is a challenge for even the savviest organizations. These 12 inquiries can help you cover all of the bases before you invest in new marketing tech.

Written by James A. Martin20 Jan. 16 23:53

3 ways Fitbit missed the mark with its new Blaze fitness watch

Fitbit's latest fitness band, Blaze, has a color screen and attractive, interchangeable bands and cases, but the device is missing some key features and would have been much compelling if it had advanced activity tracking features.

Written by James A. Martin07 Jan. 16 17:55

The 10 biggest startup opportunities in 2016

The New Year promises to usher in a new set of tech startups looking to capitalize on the rise of enterprise wearables, counterterrorism, finance and payments tech, and even private space exploration.

Written by James A. Martin07 Jan. 16 16:00

7 must-have mobile apps and devices from 2015

CIO.com reviewer James A. Martin spotlights his favorite mobile apps and new gadgets from 2015, including software that helps you 'caffeinate' quickly and a tablet that lets nocturnal readers get a better night's sleep.

Written by James A. Martin22 Dec. 15 20:08

Amazon Fire HD 8 Reader's Edition is great for bedtime reading, but ...

Amazon's 'Blue Shade' filter for its new Kindle tablets blocks blue light that can interfere with sleep. The feature works well, but tablet use at night can still cause restlessness if users don't pay attention to <em>what</em> they read, as well as <em>how</em> they read.

Written by James A. Martin17 Dec. 15 17:04