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Stories by Lynn Haber

Where marketing execs are spending all those tech dollars

When you think of technology spending at a company, you probably assume the IT department disperses nearly all the money, with a small percentage going to departmental tech like smartphones and cloud services. But according to Laura McLellan, Gartner's vice president of marketing strategies, 50 percent of IT spending outside of the IT budget goes through marketing departments -- on top of IT's expenditures on marketing technology. In fact, by 2016, 80 percent of marketing tech investments will come outside of IT, Gartner predicts.

Written by Lynn Haber21 Feb. 13 15:34

How to develop next-gen project managers

With IT investments rebounding, it's time for companies to get it right when it comes to their project management professionals. Successful project outcomes require executive buy-in, training and a commitment to development of the organization's project managers.

Written by Lynn Haber24 Aug. 12 14:18

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Computerworld
ARN
Techworld
CMO