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Stories by Stuart Finlayson

Fosters streamlines data management

At the last count, brewing giant Foster’s boasted 238 products in its ever expanding portfolio — although, interestingly, it no longer owns the eponymous ‘amber nectar’, made famous by those 1980s TV ads featuring Paul Hogan, in any market other than Australia.

Written by Stuart Finlayson31 Dec. 10 09:00

Social networking can make or break a brand

The power and pervasiveness of social networks has been further thrust into the public consciousness in recent weeks with the huge critical and commercial success of the film ‘The Social Network’, which chronicles the turbulent rise of Facebook founder, Mark Zuckerberg, from awkward student to internet billionaire.

Written by Stuart Finlayson09 Nov. 10 10:40