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The Thomas Kinkade Company Selects Interwoven Digital Asset Management to Accelerate Production and Reduce Distribution Costs

  • 26 October, 2004 09:29

<p>Interwoven MediaBin Provides Vendors and Employees with Easy Access to Thousands of Digital Assets in Central Repository</p>
<p>Sydney, Australia, October 26, 2004 – Interwoven, Inc. (Nasdaq: IWOV), provider of Enterprise Content Management (ECM) solutions for business, today announced that The Thomas Kinkade Company has selected Interwoven as its Digital Asset Management (DAM) platform because it provided an automated way to easily manage the digital assets which are at the core of their business. The use of MediaBin will streamline communication, minimise search time, allow self-service, cut down on distribution cost, and accelerate the overall process of running a business that relies on digital assets as the core of its products.</p>
<p>The Thomas Kinkade Company publishes the works of Thomas Kinkade, known as the “Painter of Light.” In addition to the distribution of his art, the company has a significant business through the licensing of its images to third party vendors including Hallmark and Lenox, among many others. These images are licensed for use on a variety of products from collectible plates to furniture to credit cards. “Because Thomas Kinkade images are the very heart of our business, the careful management of our digital assets is mission critical,” says Mark Patterson, vice president of information technology at the Thomas Kinkade Company.</p>
<p>Interwoven MediaBin Asset Server software was selected by The Thomas Kinkade Company because it provided an easy-to-use central repository capable of managing thousands of assets, while allowing vendors and employees to transform them into multiple renditions depending on what is needed. MediaBin could help manage all the various types of assets and pieces of collateral including the very large, high resolution original scans, camera ready art, catalogue pages and Web pages. It could not only provide a definitive final version, it could keep track of the various uses of the images.</p>
<p>“We looked at a number of digital asset management technologies and Interwoven was the system that most closely mapped to the way creative people need to work,” says Mark Patterson. “It was clear that Interwoven had thought through the business challenges and processes associated with digital rights management.”</p>
<p>“There were other features such as the automatic renditioning, thumbnail creation, automated watermarks and copywrites that all made MediaBin the right choice for our business,” adds Patterson.</p>
<p>“Thomas Kinkade is America’s most collected living artist,” concludes Kevin Hayden, vice president of corporate marketing at Interwoven. “Interwoven is gratified that we will play such a central role in the production, management and distribution of his images through the use of MediaBin.”</p>
<p>About The Thomas Kinkade Company</p>
<p>The Thomas Kinkade Company publishes the work of Thomas Kinkade and distributes his art and related collectibles through independently owned galleries worldwide, an extensive network of branded and licensed dealers; and strategic marketing relationships with such companies as QVC Inc. and more than 60 licensees. The company’s primary products are canvas and paper reproductions that feature Mr. Kinkade’s artistic unique use of light and his peaceful and inspiring themes. Mr. Kinkade, known as the “Painter of Light™”, is the most successful and most collected living artist in U.S. history. For more information, please visit the company’s web site at www.thomaskinkade.com.</p>
<p>About Interwoven</p>
<p>Interwoven, Inc., provider of Enterprise Content Management solutions for business, enables organisations to unify people, content and processes to minimise business risk, accelerate time-to-value and sustain lower total cost of ownership. Interwoven delivers deep industry-specific solutions which reduce business process cycle time from initial collaboration through design, production, sales, marketing, legal review, IT and service. Interwoven leads the industry with a service-oriented architecture today and easy-to-use, best-in-class components and solutions. Today, more than 3,000 enterprises, law firms and professional services organisations worldwide are Interwoven customers including British Telecom, Ford, Freshfields Bruckhaus Deringer, General Motors, Jones Day, Motorola and Yamaha. Interwoven is headquartered in Sunnyvale, Calif., with offices around the world. For more information visit www.interwoven.com.</p>
<p>Media Contacts:</p>
<p>Rob Stirling
Markom Marketing
+61 2 9977 8922
support@markom.com.au</p>
<p>Andrew Antal
Interwoven
+61 2 9922 9700
andrew.antal@interwoven.com.au</p>

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