The Editorial that keeps on giving

The Editorial that keeps on giving

Okay. Okay. Okay. So last month I put a new twist on the continuing saga of editorial categories: I ran the same one I had the month before. Well actually I didn't, but that's another story. Cross my heart, I really did write one and frankly that's what ticks me off. I could have done it at some point when I was really brain dead - although in August it was a line-ball call.

I started off the month in Orlando, Florida (birthplace of my ill-fated editorial), launched a new publication (WebBusiness), put this little baby together, did more lunches than a gaggle of Double Bay matrons and dealt with the final budget for next year. (In fact, given the timing I'm thinking of offering the Olympic Committee a new pentathlon event: the travel, launch, edit, eat and gulp.) All that said, you probably don't really care about my travails, or my whingeing for that matter, but it does allow for a nice segue (rimshot please). Finalising the 2001 budget - better known as"I don't care what you did for me last year, what are you gonna do for me this year?" - brought to the fore just how well CIO has done this year. If you've been a long-term reader, you know that we've pretty much doubled in size year-on-year. That's good news for you in that I'm providing more information and stories in each issue. It's also good news in the finance office. They smile at me a lot these days and I'm kind of feeling like Sally Field ("You like me. You really, really like me").

Stick with me, I'm going to get to the point in a second here.

Budget time is also the time we plan our circulation drives for the next fiscal year and I got to thinking that since we've had a good year why not share it. So, here's the plan: for the next three months (September 1 to December 1) $20 of every subscription or renewal to CIO goes to The Smith Family. Now there's a lot of you out there and this could end up a substantial donation.

There are naysayers in the organisation who say I'm not going to get more than a 5 per cent take-up (evidently that's the standard response rate), but I've never been one to play by the rules. I've got a few bets with the powers that be, and I think I'm a winner with this one.

So let's do it. Besides, it'd be nice to have people outside the finance office smiling at us, wouldn't it?

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

More about WebBusiness

Show Comments