6. Email marketing
“Email marketing is still one of the most effective methods out there for gaining a steady stream of qualified leads,” says Yuliya Maystruk, marketing associate, Enplug. “Use drip marketing automation software to effectively target only opt-in leads or prospects from your database in order to protect your ISP domain. These emails can come from folks who visit your website’s landing pages, engage with you on social media or download e-books from your website.”
[ Related: 14 email marketing mistakes to avoid ]
“[If you] use an engaging, personal subject line, write a concise, non-sales-y proposition and include a couple relevant links and CTA for your target audience,” she says, your email campaigns “will be sure to generate a steady influx of interest in no time.”
7. Direct (personalized) mail
“Everything old is new again,” says Jim Ninivaggi, senior vice president, strategic partnerships, Brainshark. “Encourage sales reps to send a targeted, tailored letter [not a form or generic mailing] to a prospect via U.S. Priority Mail.
“We all get hundreds of emails every day – but we get less and less physical mail,” he points out. “Sending a note through Priority Mail ensures it will get opened and read. [Just] be sure… [to] explain why you are reaching out and how your company might help, while also including a request for action.”
“A great way to generate new leads is by engaging with your audience [via] a podcast,” says Brandon Welch, founder, Doxy.me. “Businesses and consumers alike are beginning to tap into this market [podcasting], and there is a ton of growth potential. What makes podcasting special is the fact that aside from streaming it, you can also download the content and play it anywhere. It’s [a] perfect… opportunity to promote your business.”
[ Related: 6 ways video can boost your business ]
“When used effectively, webinars can be an extremely powerful and cost-effective tool for sales organizations of all sizes,” says Daniel Waas, director of marketing, GoToWebinar, Citrix. “An effective sales pitch delivered during a free webinar can convert better than almost any other sales medium,” he argues.
“In addition, webinars encourage list building as they allow presenters to gather login details from attendees, making it fast and easy to build email lists of prospective buyers. With these helpful reporting and analytics capabilities, sales people can easily turn qualified leads into customers.”
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