Can smart stadiums help sports teams compete with TV?

Can smart stadiums help sports teams compete with TV?

Sports fans increasingly prefer watching games from home or at the bar rather than the stadium. Teams are tackling this trend by turning to big data and smart stadiums to make the in-stadium experience more compelling.

For years, television networks have added ever more features to their sports broadcasts to make watching games on TV a compelling alternative to taking in games at the stadium. These days, things have come full circle — the television experience, whether at home or at the sports bar, now overshadows the in-stadium experience.

[ Related: 8 ways analytics are changing pro sports ]

In a 1998 ESPN poll, 54 percent of sports fans said they'd rather watch the game at the stadium than at home. By 2011, only 29 percent of respondents to the same poll said they preferred being at the game.

[ Related: How Technology gives the sports industry a winning edge ]

Sports teams are tackling that issue head on by turning their venues into smart stadiums with connectivity and features that allow them to provide fans with an experience that rivals or exceeds what they can get at home. In the this infographic, the School of Professional Studies at Northwestern University explores how smart stadiums are helping sports teams compete with TV.

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

More about ESPNTechnology

Show Comments