Smart fabrics and accessories
While notification wearables can make people more present, this is only the tip of ice berg. Beyond gadgets, trinkets and baubles, there is research into smart fabrics that Kindred believes will change the whole wearables game.
“Fabrics are something we need to pay more attention to – wearables that don’t have screens – because right now there are a lot of designers and developers working on wearables by asking, ‘how can I shrink down the interface of my website or app onto a smaller screen?’ But there’s a much broader range of things we’ll be able to do when we have smart fabrics,” says Kindred.
“They can be relatively simple charging fabrics for instance, fabrics that can capture the energy of the sun or movement and kinetics to keep our devices charged. That’s something that’s really interesting and figuring out how we can interface with those is exciting.”
London fashion tech brand, CuteCircuit, founded as far back as 2004 by Ryan Genz and Francesca Rosella, was the first fashion company offering smart textile-based garments that create an emotional experience for their wearers using micro-electronics.
Special projects from CuteCircuit have included the Hug Shirt, which recreates the sensation of touch, warmth and the emotion of a hug from a distant loved one using Bluetooth technology; the Kinetic Dress, which lights up in various patterns according to the wearer’s movements, as well as the M Dress, which operates on a SIM card, allowing users to take calls via their outfit without carrying a mobile phone.
More mainstream brands are also getting on board with smart clothing. Ralph Lauren has produced a sports shirt to monitor heartbeat, respiration and stress levels, while the NuMetrix sports bra, made by Textronics, has a small transmitter that snaps to the garment to track a user's heart rate.
A new Tommy Hilfiger jacket comes complete with solar panels to charge your personal devices on the move, while Spinali Design has just released a line of customisable swimwear with an integrated UV sensor and associated app that will tell you when it’s time to apply more sunscreen.
Accessories can include smart jewellery or bags. For kids, Jewelbots are a high-tech friendship bracelet that teaches young girls how to code by programming the bracelet to light up or vibrate if their friend is near, has sent them a message, and other actions of their choice.
Beyond first world issues, companies are also looking to promote wearable tech for social good in developing countries. Women in rural India, for example, may now have access to a Bindi that also features a dose of Iodine that can be absorbed through the skin.
Grey for Good, the philanthropic arm of Grey Group Singapore, and the NGO Neelvasant Medical Foundation and Research Centre, worked together to create the Bindi after many women in rural India were suffering from illnesses from nutritional deficiencies, but lacked money or access to supplements.
The successful integration of wearable technology into clothing designs will be a critical differentiator for wearable successes. Fashion stylists face the challenge of maintaining aesthetics to be on the forefront, and tech manufacturers shouldn't forgo functionality just to be ‘wearable’.
“As consumers, we’re going to get to a point where we start to demand more functionality too. It’s not going to be enough that a backpack just looks aesthetically pleasing, it’s got to keep our electronics charged, have a 3G hotspot and notifications and all those kinds of things.
“Right now I think functionality is more demanding than wearability but in the future that’s going to switch and that has a lot of implications for people designing gadgets and clothes,” Kindred says.
Addressing the many challenges
While challenges around design address how to attract consumers, attention must also be paid to wearables, post-purchase.
The PwC survey also found 82 per cent of respondents were concerned that wearables would make them vulnerable to invasion of privacy. How will the data be accessed by the consumer, their employers, and the brands they interact with? Policies will need to be in place to protect the privacy of individuals and potentially also their place of business.
On the functionality scale, wearables could be only as good as the weather. The user caught unexpectedly in the rain may find their new drenched smart shirt or backpack suddenly not so smart. Providing defences against the elements will be critical to usability.
Technology also often involves metals and materials that could cause skin irritation in some users. Plus the presence of electricity could place some users at risk of overheating, if the thermal impact of an overworked smart accessory or outfit was too much.
“There are very real challenges that we have not managed to solved in any other way that we are going to have to solve for wearables,” says Kindred.
“Computers crash all the time. We haven’t solved that for our desktop computers, so we’re not going to have solved that for wearables, and there are implications for that.”
Meanwhile, it’s worth considering how a boom in diverse wearables could contribute to the growing e-waste issue. Kindred says one of her design principles is to always be mindful of creating something for long term use, rather than ending up in a landfill.
“I’m worried about what might happen if we don’t design things to be sensible or future proof. When it comes to clothing, it can at least fail and still become a piece of regular clothing, similar to escalators failing to become a functional set of stairs.
“I really hope we can apply that same principle to wearables but we have to be really cognisant about that stuff, especially because we’re building wearables as novelty right now and I don’t want to see us throwing it away. I want see us building beautiful things that are extensible for the future.”
Despite ongoing challenges, both the consumer and business market will experience a considerable shake up with the continued introduction of wearable technology. The application of smart clothing and devices is already underway in fields like sports, medicine, entertainment, retail, manufacturing, workplace training, and employee well-being programs.
Infrastructure, policies and protocols around security, communication and engagement with employees and consumers will change dramatically, while the potential of this new layer of productivity and big data can deliver major insights with tremendous value.
“This stuff matters so much because our privacy and the health of ourselves and our loved ones, to communicate, to engage in commerce, all these things are going to be changing,” says Kindred.
“There are people who are really embracing smart design and building things for the future we all want to live in – that I want to live in.”
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