Facebook is going old-school, with a stand-alone app for discussion boards aimed at letting users talk about shared interests without having to use their real names.
The company released Rooms on Thursday, its answer to the craze around posting and sharing anonymously. People can use any name they want and do not need a Facebook account. The app contains rooms geared around various topics, all of which require an invite link to enter. Providing an email address is optional, for the purposes of having accessed rooms restored if the user deletes the app.
Currently the app is only available on iOS. Plans for other platforms like Android or Windows Phone were not disclosed.
The app is not just about anonymity. With it, Facebook hopes to provide a discussion board-type platform where people can chat about shared interests outside of their usual social circles. It's a concept that has been super popular since, oh, the Web's been around.
"One of the magical things about the early days of the web was connecting to people who you would never encounter otherwise in your daily life," Facebook said in a statement Thursday.
"From unique obsessions and unconventional hobbies, to personal finance and health-related issues -- you can celebrate the sides of yourself that you don't always show to your friends," the company said.
But the app's ability to succeed likely depends on the number and diversity of rooms created by its users, and whether the app's focus on visuals and photos appeals to them. There's also no desktop version.
Facebook stresses that Rooms will let users create a unique identity separate from their Facebook account. Your name can be "Wonder Woman" in the app, Facebook said.
I tried out the app, and was even able to use "Mark Zuckerberg" as my name. (A short "hello" post of mine then immediately generated several "high fives.")
Facebook, however, may share information about Room users within the companies and services operated by Facebook, which would include Facebook itself and other apps like Instagram and WhatsApp, according to the Rooms terms of service.
Information users share on Rooms will never be posted to their Facebook account and vice versa, Facebook said.
Users gain access to rooms by taking photos of QR codes with their smartphone. The codes may be provided by the app itself, or by users' friends, or anywhere else on the Web. Users can store the QR codes in their phone's camera roll, and then give the app permission to access their camera roll.
Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.