Twitter is opening up access to company executives today during its first earnings calls as a public company.
The company announced in a tweet posted on Tuesday that executives will be taking questions submitted on Twitter when they report the company's fourth-quarter and fiscal year 2013 financial results.
Anyone interested in listening in on the earnings call, can follow it here.
Earlier this week, the company noted, "On Wed, we'll host our Q4/FY13 earnings call. Listen here or on our IR site. Looking forward to your questions. #TWTRearnings."
And then yesterday the company tweeted from its Twitter Investor Relations account, "Tweet your questions to @TwitterIR during our Q4/FY13 earnings call, Wed 5 pm ET/2pm PT - use #TWTRearnings."
Twitter executives will be able to see and possibly answer questions that the public tweets, along with the questions they receive from investors and the press.
The micro-blogging site, which gained social networking fame for enabling users to send 140-character messages, went public last fall. And while Twitter had a much smoother IPO than rival Facebook did in 2012, Twitter's trading pattern has been up and down.
The New York Stock Exchange showed Twitter closing out its opening day of trading at $45.52 per share, well above its initial offering price of $26 a share. However, the company's stock has bounced between a low of $38.80 per share and a high of $74.73 a share since going public.
The company is trading around $66 per share today.
Twitter has been feeling pressure from Facebook, which has been taking several pages from Twitter's own playbook.
Last month, Facebook launched a Trending feature that shows users the most popular topics being discussed on the social network. That feature, which Twitter made popular, is yet another move in Facebook's plan to supplant Twitter as the social network people rush to when something of high interest -- like the Golden Globe awards, the president's State of the Union address or a political upheaval is happening.
Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed. Her email address is email@example.com.
Read more about social media in Computerworld's Social Media Topic Center.
Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.