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Interview: Samir Mahir, CIO, Tennis Australia

Interview: Samir Mahir, CIO, Tennis Australia

How Tennis Australia used data analytics and business intelligence to engage fans and guide coaches and players during the 2013 Australian Open

Tennis Australia's CIO Samir Mahir says CIOs need to lead transformation activities within their organisations. Mahir has achieved this by using technology systems to help the organisation achieve its business and strategic goals at its world-renowned tournament, the Australian Open.

Mahir talks about how these systems deliver real-time information to engage fans and guide coaches and players during the 2013 Australian Open.

He also reveals how the organisation gauged spectator’s opinions of the year’s event through social media to quickly plan and execute a range of on-demand services using cloud computing infrastructure.

Mahir spoke at CIO Australia's Tomorrow-Ready CIO breakfast event, sponsored by IBM.

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