The Australian office of a lift and escalator company has seen more than 70 per cent of employees use Nokia Lumia handsets running versions of Windows Phone under its bring-your-own-device (BYOD) strategy. However, a recent Forrester study painted a less rosy picture for the popularity of Windows Phone in Australia.
KONE Australia has a hybrid BYOD strategy allowing its staff to use their private phone or choose a smartphone from a specified set of manufacturers including Nokia, Samsung, HTC and Apple.
The elevator company has offered the Lumia 610 as an option for operational employees and a Lumia 920 for director-level employees. The Lumia 800 and 710 are also options.
However, when Forrester asked Australian information workers what their next smartphone would be, only 7 per cent said they wanted a Windows Phone.
Some 35 per cent of users surveyed said they would get an Apple iPhone, while 22 per cent chose a Google Android device and only 3 per cent said they wanted a BlackBerry. The study was conducted before the January launch of BlackBerry 10.
Forrester reported that 16 per cent indicated other devices and 17 per cent said they don’t plan to use a smartphone for work.
Also, the Forrester study found that iPhone was used by 46 per cent of Australian information workers who already use smartphones for work.
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