Mobile content and marketing company Motopia (ASX:MOT) has launched a beta of its new integrated marketing platform.
The company has debuted the beta of mOne, a cross-platform mobile marketing campaign execution and management tool.
mOne has been in development for 12 months. Motopia hopes to earn around $3 million in revenue from the platform in 2012.
Motopia CEO Matthew Gerard said mOne had been designed to fill a need in the fast growing global mobile marketing sector.
There had not previously been a way for companies to easily manage marketing campaigns across different technology platforms and ad networks, he said.
“The need for a client-oriented platform in the mobile marketing marketplace is very apparent.”
mOne also provides statistics analysis capabilities, including the ability to set up automated reporting if campaigns are not meeting pre-set targets.
Motopia last month secured a $15 mllion long-term funding facility, announcing plans to put the proceeds towards accelerating the development of the projects it was working on.
MOT shares grew 1.69% in Monday's trading to $0.060.
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