Wondering what 2011 has in store? The folks over at JWT have got it covered with their list of 100 things to watch in 2011. Ann Mack, who may have the world’s coolest job title, Director of Trendspotting, covers an amazing array of topics from space travel, heirloom apples, P-P car sharing and bamboo to Tintin the Movie and the price of cotton. She even makes the call that Ukraine is going to become a hot spot for tourism.
But Mack mainly has a focus on technology and delivers some fascinating observations on the evolution of Youtube, virtual mirrors, children’s e-books and social network surveillance. 2011 features a strong focus on mobile technology including the rise and rise of smartphone cameras and mobile blogging, mobile memes and tap-to-pay.
See the full presentation below.