What does TrustDefender do? TrustDefender provides real-time end-to-end security which protects personal information, online transactions and helps to eliminate online fraud. TrustDefender’s unique technology enables an enterprise to run a risk assessment of a customer’s computer in real-time to stop cybercrime before it happens.
With the move of applications and work environments into the cloud, accessed by an array of devices, TrustDefender is experiencing increased demand to secure the edge of the cloud. TrustDefender’s revolutionary technology provides the missing extra layer for remote access security beyond the enterprise.
What does an average day look like for you? The company has experienced rapid growth this year; therefore in my role as the global CFO of TrustDefender there is no average day. My daily responsibilities can include anything from compliance issues, financial modeling, dealing with auditors and advisors, management reporting, shareholder relations, human resource issues and high level Board matters.
With considerable capital raised earlier this year we have successfully invested in global projects to assist the company’s extensive growth. We have built infrastructure in North America, Europe and the Middle East, incorporating partnerships overseas, recruiting leading experts and structuring the company to optimise returns for shareholders. It’s a busy time.
How have you been dealing with PCI compliance? At this current time TrustDefender does not utilse credit cards as a method of payment from our customers. However, PCI compliance clearly demonstrates the need for online transactional security. As the world becomes increasingly virtual, TrustDefender is a complementary solution for companies to be PCI compliant – as it secures the consumer, endpoint computing device and the enterprise.
What are the top issues you’re dealing with in your role? As mentioned previously the growth of the company has been a strong focus this year. Alongside this we are building TrustDefender as a performance based company where employees are rewarded for results. We are setting up KPI’s and long and short term incentives for our employees, e.g we are establishing a remuneration policy and employee share option plan. We want to continue to attract and retain the best people.
Our other key priority is to have a financially sound business case and strong governance behind all of the activities within TrustDefender. There needs to be a clear ROI for everything we do.
There’s been discussion lately around CIOs reporting to CFOs as a trend that's on the rise. Is this the case at TrustDefender? At TrustDefender, our information system is spearheaded by our CIO/CTO, Andreas Baumhof who is the co-founder of TrustDefender along with our CEO Ted Egan.
As a global online security company there is a direct link with our developed technology and the IT function therefore this trend is not a liable solution for the company.
What's next on your agenda? As part of the global TrustDefender growth plan we will continue to expand our offices internationally with specific concentrations in the UK and USA. With the success of the past several months and to capture additional market share, TrustDefender will continue to grow their sales force on the ground to address the demand for a real time online transaction security solution.
With such fast growth we need to carefully evaluate returns on investment for new regions and determine the viability of such investments. Our products have deep global reach and we need to make sure we utilise our capital to get the best returns possible.