Webfirm (ASX:WFM) has revealed it has completed the implementation of its Adslot advertising sales automation platform for realestate.com.au.
Realestate.com.au will start selling advertising inventory through Adslot starting in early 2011.
The property website's manager of consumer and customer marketing, Henry Ruiz, said the company had already conducted live trials involving commercial transactions using Adslot.
Internet technology and marketing company Webfirm signed a deal to implement the platform in July, stating that the deal will be profitable from the commencement.
The specific terms of the three-year agreement remain confidential.
Webfirm in February completed an acquisition of a 100% stake in Adslot for 171.4 million shares, and in April announced it would restructure its operations around the new acquisition.
WFM shares on Friday grew 2.7% to 0.190. At the time the Adslot purchase closed, the shares were worth 0.048.
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