Digital media company GoConnect (ASX:GCN) has entered into a strategic alliance with a UK online music brand.
GoConnect's subsidiary, music news and entertainment online portal Undercover.fm, has partnered with Music-news.com to develop a global music news network.
The two companies will collaborate on creating daily music news content, and distribute the content across the international network.
The content will cover both Australasian and European music news.
“Our aim [with] the partnership is to be the first to provide unrivalled blanket music coverage,” Music-news.com editor Marco Gandolfi said.
GoConnect this month announced a partnershipwith the UK's Live and Unsigned to combine the companies' music competitions in Australia and the UK.
And last month, the company teamed up with Urfilez to create content for a version of Undercover.fm for the Middle East and North Africa region.
Undercover was acquired with the purchase of Cashmere Media in June.
Financial details of the partnership were not disclosed. GCN shares closed 6.82% higher at $0.047.