Under the terms of the agreement, Webfirm will work to increase internal efficiencies in carsales.com's advertising sales process using its Adslot system.
The deal follows a technology trial jointly conducted by the two companies.
“We have been very impressed with the Adslot technology,” carsales.com advertising director Anthony Saines said. “It has the capability to add efficiencies to our internal and external sales processes.”
Financial details are confidential, the parties said.
WFM shares are today unchanged at $0.225, while CRZ shares are trading at $4.900.