Shares in mobile entertainment content and services company MobileActive (ASX:MIG) have soared 16% since the company revealed it is in the final stages of forming a joint venture.
The company said it had agreed to fundamental terms with UK mobile advertising company 4th Screen Advertising, and that both parties are confident of signing formal agreements shortly.
The UK agency has publisher client deals with global mobile network operators including Vodafone and O2.
MBA shares are today trading at $0.029.
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