Online media company GoConnect (ASX:GCN) has entered into a partnership with Bahrain company UrFilez SPC to develop content for the Middle East and North Africa (MENA) region.
The companies have signed a memorandum of co-operation to develop a MENA version of its Undercover music news and editorial content site. The site will feature editorial content, videos and music.
UrFilez, a subsidiary of World Tunes Holdings, operates the music website urfilez.com.
“The already popular Undercover online music platform supported by UrFilez strong relationship with [MENA's] advertising industry, music labels, artists and their fans, provide the perfect formula for the successful launch of the Undercover brand into the region,” GoConnect executive chairman Richard Li said.
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