Telecom software vendor eServGlobal (ASX:ESV) has revealed that mobile subscribers using its FlexiContent system grew by 250,000 during the month of the 2010 FIFA World Cup.
FlexiContent, a premium SMS service providing match progress reports and results, had been available through over a dozen operators during the Cup month.
One Flexicontent customer in particular had seen more than 10% of its total customer base for FlexiContent services.
“After launching FlexiContent only four months before the World Cup, we are extremely proud of its immediate success,” eServGlobal COO Craig Halliday said.
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