Australian micro businesses are highly mobile, but financial institutions have not adapted to cater to this, according to a new report by Roy Morgan Research and Telstra (ASX:TLS)
The report states that while two-thirds of micro business employees work in multiple locations, they are still reliant on branch visits and phone banking for many of their banking needs.
Financial services organisations risk being left behind, and losing these businesses as customers, if they do not keep up with the drive towards mobility.
The report recommends these organisations provide greater remote access to financial services expertise and personalise their contact centers via IVR and other speech analytics tools.
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