Mobile premium services provider Omnicall has been issued a formal warning by regulator ACMA for failing to clearly state a helpline number in its advertising.
ACMA issued the formal direction after an investigation into an advertisement for Omincall's adult SMS chat service Talk Nasty To Her.
The issue of a formal direction is the strongest action ACMA may take unilaterally, although it can request that the Federal Court impose penalties of up to $250,000 if the warning is ignored.
“The helpline is a critical first point of call for customers experiencing problems with their mobile premium service - including how to unsubscribe - and should be clearly displayed in all visual advertising,’ ACMA Chairman Chris Chapman said.
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