ACMA issues formal order to Omnicall

ACMA issues formal order to Omnicall

Mobile premium services provider Omnicall has been issued a formal warning by regulator ACMA for failing to clearly state a helpline number in its advertising.

ACMA issued the formal direction after an investigation into an advertisement for Omincall's adult SMS chat service Talk Nasty To Her.

The issue of a formal direction is the strongest action ACMA may take unilaterally, although it can request that the Federal Court impose penalties of up to $250,000 if the warning is ignored.

“The helpline is a critical first point of call for customers experiencing problems with their mobile premium service - including how to unsubscribe - and should be clearly displayed in all visual advertising,’ ACMA Chairman Chris Chapman said.

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags ACMA Omnicall Regulation telecommunications

Show Comments