Fullwood has more than 30 years' experience in technology and content development in interactive entertainment, Mooter Media said.
Before Hasbro, he was professor and first chair of computer games technology at the University of Abertay, and has also led product development at game and game technology company Lightspan.
Fullwood replaces Dean Jones, who has resigned as director after being appointed CEO of the Swish Group (ASX:SWG).
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