Online marketing and advertising company Webfirm (ASX:WFM) has been contracted to integrate its ad publishing platform into REA Group's (ASX:REA) Realestate.com.au property portal.
Webfirm subsidiary Adslot will integrate its Publisher Platform during July, in an attempt to optimise the realestate.com.au premium advertising sales process.
While the terms of the deal are confidential, Adslot will receive revenue from the get go, according to Webfirm CEO David Burden.
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