Telecom regulator ACMA has issued a formal warning to Notebooks R Us for alleged breaches of the Spam Act.
The company was found to be guilty of sending commercial electronic messages without the consent of recipients following an ACMA investigation, the regulator said.
“Marketing to people who do not want to be contacted has the potential to harm business reputations,” said ACMA Chairman Chris Chapman.
“The Spam Act is not just a legal responsibility; it’s also about good business sense, brand integrity and respect for consumers’ privacy.”
Companies found to be in breach of the Act face potential penalties of up to $1.1 million per day, if imposed by the Federal Court.