SMS service provider 5th finger will be forced to refund a number of voters of the Logies Myer One “Best Dressed” competition, after the wrong SMS number was advertised to voters.
Mobile users involved in the competition were charged $2.25 for each entry, instead of the 55 cents advertised, as a result of the error.
And according to telecom user group ACCAN, some voters are reporting being signed up to a premium service as a result of entering, while others’ votes were not counted as demonstrated by receiving a confirmation message after the competition received.
ACCAN has advised those stung by the gaffe to contact 5th finger on 1300 464 866, or email complaints to both 5th finger and the body itself.
Some mobile users have already been refunded, and 5th finger says it will seek to refund every affected customers.