Search marketing agency First Rate, a subsidiary of Q Ltd (ASX:QXQ), has negotiated an exclusive license covering Australia and New Zealand for search engine marketing technology SearchIgnite.
The company said it had selected SearchIgnite after a long search for the ideal SEM technology.
“In the end, we chose SearchIgnite because of their technology’s leading bid management methodology, unique direct marketing features, and proven client results,” First Rate founder John Ostler said.
The SearchIgnite suite has been designed to manage, optimise, track and report on SEM campaigns for client users.
The financial terms of the deal were not disclosed.