Media production and distribution company MCM Entertainment Group (ASX:MEG) has signed a music video streaming parnership with ninemsn.
Under the arrangement, ninemsn will use MCM’s music video streaming service Digital Entertainment Network to stream videos from its Music Fix site, and promote it throughout the ninemsn network of sites.
DEN has already partnered with news.com.au, the Daily Telegraph, APN’s regional sites and Yahoo!7 Music, MCM said.
During the service’s first six months of operation, an average of 5.5 million audio and video streams were served per month.
The service has also signed advertising partnerships with brands including Coca-Cola, Blackberry, Fosters, the Federal Government, Optus, Sony, Smirnoff and Intel.