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ANZ to spend $15m on rebranding process

ANZ to spend $15m on rebranding process

ANZ Bank has abandoned its old logo after 20 years, launching a new brand to cover all of its operations across the Asia-Pacific.

The company said it would spend around $15 million on the rebranding process over the next 12-24 months.

An advertising campaign will be launched on Sunday to promote the new logo, which will eventually be adopted by every ANZ branch.

ANZ is increasingly a regional bank operating in 32 countries and speaking 19 different languages,” CEO Mike Smith said. “Out brand needs to reflect that.”

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Tags ANZ Banking Branding

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