ANZ to spend $15m on rebranding process

ANZ to spend $15m on rebranding process

ANZ Bank has abandoned its old logo after 20 years, launching a new brand to cover all of its operations across the Asia-Pacific.

The company said it would spend around $15 million on the rebranding process over the next 12-24 months.

An advertising campaign will be launched on Sunday to promote the new logo, which will eventually be adopted by every ANZ branch.

ANZ is increasingly a regional bank operating in 32 countries and speaking 19 different languages,” CEO Mike Smith said. “Out brand needs to reflect that.”

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags ANZ Banking Branding

Show Comments