The four components of search engine optimisation (SEO)

The four components of search engine optimisation (SEO)

Why search engine optimisation works wonders for all online businesses alike, you can only gauge this by understanding the key components of a good SEO package.

The last five years have seen unprecedented growth in the web development industry and one can attribute much of the growth to search engine optimisation firms who have shown the way. Experts in the field have played and will always play an instrumental role in helping websites achieve this success. Why search engine optimisation works wonders for all online businesses alike, you can only gauge this by understanding the key components of a good SEO package.

1. Website Analysis and Audit
Usually a part of the starters, a thorough website analysis and audit helps one to reveal the strengths and weaknesses of a website. This can then help one identify the areas that are under performing and need improvement. Basic ease of use and search engine friendliness is also determined as this tells whether a website has been programmed incorrectly or not.

2. Clean HTML Codefor Search Engine Optimisation
Following a general website analysis, good search engine optimisation would include a clean and valid html code as incorrect codes prevent indexing and crawling of a website. Code cleaning is usually achieved by rewriting completely for static sites while employing CSS for dynamic sites. Even though this does not improve rankings in the search engines, it is important from the keywords point of view.

3. Keyword Analysis and Optimisation
One of the main courses in your search engine optimisation campaign, keywords are one of the most important aspects of a website and should be analysed carefully. Target the wrong keywords and no matter how much you spend, you will not gain a dime. Therefore, it is highly essential that a deep analysis of the most relevant keywords related to your online business is done. Thereafter, your website may be optimised keeping the primary and secondary key phrases in mind.

4. Back Links Analysis and Link building campaigns
Now that you have got a fully optimised website, it is time to enhance your website’s visibility by ensuring that your main keywords rank on the first pages of Google and Yahoo (the market leaders). The number and quality of back links to a website plays a very significant role in better search engine rankings. However, links from bad neighbourhoods such as link farms or ‘spammy’ websites can adversely affect your website. One quality back link is much more useful than hundreds of useless links and therefore, one must ensure that proper and quality link building is done. For example, links from high authority, ranked and aged websites usually signify quality. Such websites include government websites, academic or research related sites etc. Apart from these, link building can also be done by distributing articles, submitting to web directories and social bookmarking.

These are the most important features of any healthy SEO campaign that you want to buy for enhancing your online business. However, also remember that you have to gain authority and trust from your visitors also so over-optimisation must be avoided at all costs. A clean-coded website, with a good balance of keywords and a focus on user-friendliness should be the end result of a search engine optimisation package.

Rankfirst< is an SEO organisation based in Melbourne.

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