Menu
Menu
Game on: Enterprise apps gain gaming features to boost usage

Game on: Enterprise apps gain gaming features to boost usage

Businesses that have had to bench costly enterprise software because users found it too onerous could learn a thing or two from FarmVille and other popular online social games.

"Most people will spend five hours playing Angry Birds, but won't spend three minutes to learn new business applications," says Rajat Paharia, founder and chief product officer at gamification company Bunchball. One CIO, he says, almost wrote off a 200,000-seat collaboration software license investment because he couldn't figure out how to boost end-user utilization.

For CIOs banking on enterprise software to revolutionize their business, non-adoption is not an option. Instead, they need to find a way to engage users.

Join the CIO Australia group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.

Join the newsletter!

Error: Please check your email address.

Tags freemiumapplicationssoftware

Show Comments

Market Place

Computerworld
ARN
Techworld
CMO