ABC TV is still working on a version of its iview streaming service for Android, with no release date set for the app yet, a member from iview said.
Sally O’Donoghue, manager iview and Internet broadcasting at ABC TV, told an Australian Centre for Broadband Innovation conference today that ABC TV was readying itself for a change in consumer viewing expectations.
With over 1 million downloads of iview in June, O’Donoghue said more and more users are accessing iview through tablets and mobile devices.
In 2010, 80 per cent of iview users were watching the video platform on their laptops and desktop computers through a browser, she said.
In 2012, iview access on smartphones and tablets accounted for 41 per cent of usage.
“By 2014 monthly active users of iview on smartphone and tablet devices is expected to be greater than 6 million and 76 per cent of iview viewing in 2014 will be via mobile devices,” O’Donoghue said.
“Consumption of video on all devices continues to grow, but mobile and personal devices is really driving that growth.”
ABC TV released its iview app for iPhones in June this year, with ABC TV telling Computerworld Australia it was also developing iview for Android. However, the operating system has proven challenging for the broadcaster with iview.
"The fragmentation of the Android platform and the number of devices makes it challenging for us to develop, test and support these devices at present," O'Donoghue has previously said.
ABC TV also stated it was working towards a redevelopment of iview in HTML5 to more easily target a greater number of Android devices and screen sizes and other mobile platforms.
The broadcaster is also looking to improve the quality of its video platform – “one of our greatest challenges in terms of funding growth” – and adapting to changing consumer patterns.
It is also looking to extend the iview service from pure catch-up videos and is in negotiations for the rights to offer “more convinence in how people watch the content”.
“Algorithmic and social recommendations are areas that we are investigating in conjunction with NICTA as part of their work on content distribution and discovery,” O'Donoghue said.
“One of the core drivers of the project is reducing the difficulty we face in supporting and updating our platforms and extending to new platforms such as Android. We have limited resources and we’re a small team.”
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