An online leadership academy run by Deloitte is attempting to differentiate itself from other education providers by embedding “gamification mechanics” throughout its online courses.
The Deloitte Leadership Academy (DLA) has introduced these gamification methods, which use some of the mechanics found in games to engage people taking its courses through an online portal and mobile applications delivered to Apple iPads, iPhones and Android devices.
The DLA has collaborated with software company Badgeville to award badges to users who complete course modules, share comments and ideas or achieve certain leader board status.
“Feedback from some clients is that the DLA experience has become addictive and competing with peers is now part of how clients are achieving their learning plans,” Tom Richardson, Deloitte Leadership Academy Partner said in a statement.
“The leader board has been an important element as it creates a status-oriented competition amongst users inside their organisation.”
The new features have been live for around one month and the academy has reported a 46.6 per cent increase in the number of users that return to the site daily and an average of three badges per active user.
More than 50,000 executives from 14 countries access DLA courses. Qantas also provides courses through its inflight entertainment systems.